Be a Foster Parent, It’s Worth It.
A Children’s Home Society Campaign
Making Memories | Helping Hand | Baseball TV Spots
Beginning in March of 2023, we were contacted by Children’s Home Society to develop, at the time, one TV spot to show the relationship between CHS, foster parents and biological parents in the reunification process. When life throws parent’s impossible decisions, CHS is by their side at every turn to help create the best outcomes for families.
As the first set of commercials, 60, 30, 15 second spots for Regional TV (East Coast of the United States), was extremely successful, in May CHSNC approached us again with the opportunity to produce two more unique spots, which would in turn become the campaign “It’s Worth It.”
These new spots focused on the relationship between CHS and the foster parents. Showing a strong foundation for the children both parties are coming besides. It does not matter how old you are, male or female, single or coupled, anyone can become a foster parent, and CHS is besides you every step of the way.
Our entire team is extremely proud of what we produced. Check out the full spots, our photography campaign, and some BTS below.
Recognition & Awards
Production Information:
Client: CHSNC
Production: Raven Media House
Director & Producer: Brandon McCarrell
Producer: Mike Stipe
Director of Photography: Ryan Pham
1st AC: Jordan Edwards & Ryan Shackleford
Gaffer: Mason McCaskill
Grip: Mike Powell & Corey Matthew
Audio: Jeremy Childers & Mike Stipe
Swing: Moses Swingle
Set Design: Shannon Malone
HMU: Denise Hunter & Deidre Mattingly
PC: Emma Dunlap-Grube
PA: Ricky Anthony & Mikail Dingle & Naima Harrell
Editing: Raven Media House
Color: Ryan Pham
Photography: Brandon McCarrell
MarCOM Awards
Category: Advertising/Marketing | Ads | 1c. Advertising Campaign
Talent Information:
Agency: KU Talent
Child: Adalynn Alexander (MM)
Foster Mom: Melanie Prince (MM)
Foster Dad: Alex Lewis (MM)
Bio Mom: Alexandra Finazzo (MM)
Son: Omar Rushing (HH)
Daughter: Violet Barbosa (HH)
Foster Mom: Brandy Brown (HH)
Foster Dad: Jade Arnold (HH)
Son: Andrew Farmer (BB)
Foster Dad: Estes Tarver (BB)
Vendor Information:
Summit Camera
36 North
Making Memories
A young girl’s mom is going through a tough time and needs to foster her child for a season. The young girl finds comfort in her foster parents through the ups and downs of a new environment. Whether for a season or a more permanent change, be a foster parent, it’s worth it!
60, 30, and 15 second Regional TV Spot(s)
Baseball
An experienced foster dad takes in a teenage boy and the two of them bond over a shared interest… baseball.
From interest, to hitting the ball out of the park, fostering is full of wins! Be a foster parent, it’s worth it.
60, 30, and 15 second Regional TV Spot(s)
Helping Hand
Making the decision to be a foster parent will be the most rewarding decision you can make, but it won’t always be easy. You will find times, exciting and challenging where you need some advice; this is where Children’s Home Society is here to help you succeed. Be a foster parent, it’s worth it.
60, 30, and 15 second Regional TV Spot(s)
Behind The Scenes
A collection of pre-roll and iPhone moments from Helping Hand and Baseball.
Photography Campaign
To go alongside the video campaign, we were also tasked with creating images for print, billboard, and web advertising. This was a seamless process due to being able to direct talent in a similar manner to the video direction on the day. This allowed our team to maximize the production days without going over our scheduled time and budget.
